New website launched to promote community

New website launched to promote community


Potential visitors to Oliver now have a new website to woo them to the community.  The new site, launched July 15, is called “Explore Oliver BC” and it comes courtesy of the efforts of longtime residents.

Mike Sztupovszky, who owns and operates the site with his wife Amy, said the purpose of “Explore Oliver BC” is to serve as a space to promote local businesses and events in the community.

Neither he, nor his wife, are currently connected with the Visitor Centre or Town council.  Sztupovszky said this project is a labour of love, prompted entirely by the couple’s passion for the area.

“We just love it here,” Sztupovsky said.  “We enjoy the life here and we just want people to know about it,” he added. “Our hope is that it will be a go-to for people, not just for restaurants and accommodations, but for events and community organizations, as well as information about the area. We want to promote everything that goes with life in the South Okanagan.”

Sztupovszky described he and Amy as frequent world travelers with a serious case of “wanderlust,” trekking from Indonesia to Guatemala with their two children in tow.

He said they were inspired to start the site after hearing their friends’ success stories with online business. After surfing the web for “things to do in Oliver”, they decided to create a detailed description of what it’s like to live in the Wine Capital of Canada, in hopes of encouraging tourists and new families to move here.

Sztupovsky noted that Explore BC is not the only website with information about Oliver; there are a number of sites for tourists including and, which is run by the Oliver Visitor Centre. He said both are well-designed and full of information, but the Sztupovsky’s wanted to created one that was more “detailed and personal.”

He said they are not aiming to compete with the Town or the Visitor Centre for web traffic, rather to eventually work with them on a cohesive approach to luring more visitors and residents to Oliver. “We really want it to be geared to the community as much as visitors,” he said. “We want to work with businesses and farmers to promote sustainable living and promote the town.  We love it here. It’s about sharing that with people and letting people know we’re here.”

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