Editorial: The tides of change

Editorial: The tides of change


By Lyonel Doherty

Oliver Chronicle

The Oliver Chronicle has undergone some significant changes since March in its goal to be successful and sustainable as a community newspaper.

We have defied the naysayers by continuing to survive in the print industry amidst a technological era of online news and social media. In fact, our online presence at oliverchronicle.com has never been stronger thanks to our amazing digital reporter Vanessa Broadbent, who is keeping us at the forefront.

Not only do we have a great website, our Facebook page has become very popular among readers.

Needless to say, it is a lot of work to maintain an online presence while digging up stories every week for our print edition, which goes back to 1937. It really is a labour of love, spurred on by our commitment to bring readers quality content.

Earlier this year we made a choice to offer the Chronicle to readers on a voluntary subscription basis, while offering our newspaper at newsstands free of charge. At the same time, we expanded our editorial team and made some exciting format changes, improving what can only be considered the best and most trusted source of community news in Oliver.

Mark Walker brings to Aberdeen Publishing over 35 years of senior management, operational sales and marketing experience in the community media industry, including vertical and niche magazine publishing, web press operations, digital content management and security. Walker lives in Penticton with his wife Roberta. (File photo)

Mark Walker, vice-president of newspaper operations, says the Chronicle has been honoured to serve the community for the past 80 years, adding their mission is to continue the job well into the future.

“To meet our mission, we have come to realize that we must recognize the value of our content and services,” Walker says.

Therefore, beginning with the Oct. 17 issue, the Oliver Chronicle will once again charge readers $1.25 for newsstand copies, and about 80 cents per issue for subscriptions.

In the coming days, we will be reaching out to current and former subscribers to inform them of opportunities to receive the Chronicle each week by mail, and we will introduce some valuable incentives for readers who wish to renew or re-start their subscription. We are confident that our faithful readers will continue to support their community newspaper and help the Chronicle remain a sustainable news source for years to come.