No need to worry about coming down with a case of the Mondays at the ski hill.
And every Monday for the next five weeks, Baldy Mountain Resort will be donating $2 from every lift ticket to a different local charity.
“This is our first season launching Meaningful Mondays, and we couldn’t be more excited to see how it works,” said general manager Andy Foster. “These groups do amazing work for our region, and we want to recognize that by helping them raise money and awareness.”
To support the initiative, skiers and boarders simply have to enjoy a day at the hill the way they normally would.
“We really see this as a model win-win-win for the industry where great causes get valuable exposure and fundraising, skiers can feel great about their ski day,” says marketing co-ordinator Andrew Zwicker, “and we can help a few more people than usual get up to Baldy to experience the magic of the mountains and cure their case of The Mondays.”