Town seeks input on rebranding project

Town seeks input on rebranding project

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The Town of Oliver is in search of a new identity and wants the public’s input.

With the Branding Blueprint and Usage Guide project well underway, targeted research and workshops completed, the next step is to get the community involved.

“The best people to engage on the brand identity of our community are the people who live here,” said Tony Munday of Munday Media & Design, the lead contract holder on the project.

“We are on the phase of the project where we are looking to engage the community members to share why they live in Oliver, their perceptions of the community, and what they think Oliver offers to draw new businesses, more residents and tourists.”

Members of the community are encouraged to share their ideas, opinions and advice on the online survey at www.oliver.ca/oliver-branding-survey. A print version is also available for pick up at town hall.

Along with the survey, Oliverites are encouraged to start digging through those digital files for that next great Oliver shot.

“We are asking the community to help us build a stronger image bank of digital photography and video,” said Munday. “We will be engaging photographers to help us capture more images moving forward, but we feel there are some great shots that already exist that our community members might like to share.”

Images can be uploaded through the Town’s website at www.oliver.ca/image-bank-submission-form. There is a usage agreement that accompanies the image submissions that states that all images gathered will be exclusively used for the promotion of Oliver and will not be used for commercial use or resale. All photographers will receive photo credits when their image is used.

A Town Hall meeting will be held at 6:30 p.m. on Thursday, February 22, in the 1/3 hall of the Oliver Community Centre. Everyone is welcome to come share their input and hear what information has been gathered during the brand audit.

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