Liquidity Wines launches Canada’s first wine tasting club

Liquidity Wines launches Canada’s first wine tasting club

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We’ve all been there: hopelessly browsing shelves at the local liquor store, unsure which Pinot Noir will pair best with tonight’s BBQ Salmon, or whether any of the Chardonnays will be buttery enough for our picky mother-in-law.

Liquidity Wines wants to dispense with the uncertainty once and for all. The winery’s newly launched Equity Tasting Club encourages customers to sample award-winning wines before committing to a bottle – and all in the privacy and comfort of their own home.

The premise of the Equity Tasting Club – the first of its kind in Canada – is straightforward: each member receives a vineyard-to-door shipment of three Liquidity wines twice per year, each packaged in 200 ml mini bottles. Once consumers have selected their favourites, they may choose which wines they would like to add to their 18-bottle annual club commitment to be delivered to their home. Members also receive access to special library releases each year, as well as detailed winemakers’ notes.

As a bonus, members who share their tasting experience on Instagram or Facebook using the hashtag #TasteLiquidity will be automatically entered to win a Liquidity Photo Ark Gift Pack, which includes two bottles of Equity wine and a National Geographic coffee table book.

The first three wines to be featured in the Equity Tasting Club are a preview of Liquidity’s premier 2018 releases. They include the 2016 Chardonnay Estate, the 2016 Chardonnay Reserve and the 2016 Pinot Noir Estate.

The wines are crafted by winemaker Alison Moyes, a certified sommelier with a degree in Oenology and Viticulture and several years spent deep in the vineyards of the Okanagan.

Moyes’ talents have earned Liquidity multiple awards. This season alone, the vineyard scooped up bronze and silver medals for the 2015 Chardonnay Estate and 2015 Pinot Noir Estate, respectively, in the 2017 Decanter World Wine Awards; and silver and bronze medals for the 2015 Chardonnay Estate and 2015 Pinot Noir Estate, respectively, in the 2017 International Wine & Spirit Competition.

Limited membership space to the club is available; those interested are asked to contact Wine Club Coordinator Stephen Judge, at wineclub@liquiditywines.com or by calling 778-515-5500 ext. 3.

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